Concept

A service created to sell Marimekko preloved goods using NFT technology in order to prove goods originality and track their lifecycle.

Service purpose

• Make a purchase of expensive and quality goods more reasonable from a customer's viewpoint.
• Make the apparel retail industry more environmentally friendly by encouraging hand-to-market purchases instead of buying new goods.
• Better dispose of sales the way goods will not gather dust in closets.
• Build a loyal brand community.